Advertising Principles & Practice
01/07/19- , Week 1-7 Kamal Afiq [0330643] Advertising Principles & Practice D&AD New Blood Week 1 This week we're given a rundown and brief over the D&AD New Blood program, and were given the chance to explore a multitude of different design briefs for different client companies. The ones that I'm considering are: Virgin Atlantic - A campaign for spontaneous holiday adventures The Times & The Sunday Times - Being informed is worth paying for Monotype - Use type to celebrate a community Microsoft Surface - Campaign to show Brand perception and celebrate creativity Adobe & LADbible - Create an inspirational story that spreads a positive social message Lecture Notes Advertising is derived from the Latin word Advertere . It means to 'turn towards'. Essentially it is calling attention to 'something'. Advertising is a tool of marketing and business, and is used to make aware, persuade, communicate and create a bra...