DS2 Culture & Consumerism Week 1-Week 3
31/8/17 Week 1 - 13/9/17 Week 3 Kamal Afiq [0330643] Design Studies II Culture & Consumerism Week 1 - Week 3 Lecture Notes Lecture 1: Trends, Forecasts and Market Search A trend is a general direction in which something is developing or growing. Trend research is done to find out whether subject matter or direction choices in design will cause a positive impact on the market increasing demand for products or services. We can measure impressions by data circulation, population size, productivity and diversity. Designers need to know a few trends like: Seasonal colors Fashion Entertainment Technology Trend forecasting involves predicting whether a product/service/activity will gain popularity over time, and transition from a sub-culture to pop-culture. Sub culture: a cultural group within a larger one, often having different beliefs and interests from the larger. One often forms because of resistance to mainstream culture. Adopting the norm...