DS2 Culture & Consumerism Week 1-Week 3

31/8/17 Week 1 - 13/9/17 Week 3
Kamal Afiq [0330643]
Design Studies II Culture & Consumerism
Week 1 - Week 3



Lecture Notes

Lecture 1: Trends, Forecasts and Market Search
A trend is a general direction in which something is developing or growing.

Trend research is done to find out whether subject matter or direction choices in design will cause a positive impact on the market increasing demand for products or services. We can measure impressions by data circulation, population size, productivity and diversity.

Designers need to know a few trends like:

  1. Seasonal colors
  2. Fashion 
  3. Entertainment
  4. Technology
Trend forecasting involves predicting whether a product/service/activity will gain popularity over time, and transition from a sub-culture to pop-culture.
  • Sub culture: a cultural group within a larger one, often having different beliefs and interests from the larger. One often forms because of resistance to mainstream culture. Adopting the norms of society is called socialization.
  • Pop culture: modern popular culture transferred through mass media and aimed at the younger generation.
Long term forecasts last for 5 years, short term for one. 

Market research involves testing a product/service seeing whether it will be accepted by different demographics. Market research lets companies learn about the past, current customers and their tastes.

There are two types of research:
  • Primary
    • Quantitative - customer communication (face-to-face), telephone, surveys, observations, visits, experiences
    • Qualitative - in-depth customer insight, focus groups, interviews
  • Secondary
    • Data collected by other people, books, electronic media, etc.


Lecture 2: Designers and Research
Good graphic design doesn't only deliver a message to a viewer, it makes them remember the message afterwards as well. Designers do research before working so they can gather and process information that can help them visualize and convey the messages properly. Graphic research often involves cultural studies, philosophy, sociology and history. 

Research provides designers with tools and methods to counter concerns in a project. Research has a big role in uniting theory and practice of graphic design. Designers build banks of ideas often through mind maps, find important questions and keywords and can use all this information to achieve effective results of design. Research can help save time, effort and money. 

Market research is also important because it lets us view how products and services are sold, used, how people react to it, and competitors.









Instructions



Work Processes



Final Submissions 



Feedback



Reflections




Further Reading




References & Bibliography







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